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“Explainer” videos: A modern marketing trend

The emerging trend of using short, animated “explainer” videos present a company’s idea, product, or service in an easy to understand, clear, and entertaining fashion.

Explainer videos combine the latest marketing techniques, such as: kinetic typography, animated characters, motion graphics, …

Why HDR for product photography?

High Dynamic Range, or HDR (imaging), involves a set of techniques that can bring out the “wow factor” in your product photographs.

One of the biggest reasons why HDR should be used for product images, for example, involve giving …