Real estate video tours attract home shoppers

Want to make your home or commercial property stand out among hundreds of other listings?

As a tactic to entice buyers in this competitive real estate market, the new trend of adding a short video of homes for sale is benefiting both sellers and buyers.

Instead of still, cold photos that don’t have any emotion, short movies can create an emotional connection with buyers. A recent Wall Street Journal article repeated the goal as stated by producers of these short videos: Make the video “go viral” online and get the properties sold quickly.

Videos that showcase properties can also make people fall in love with a home they would not otherwise have even considered, had they looked only at virtual tours and traditional real estate websites.

Buyers benefit because they are purchasing a home that is relatively cheap right now thanks to interest rates that continue to remain low. Sellers get their property marketed in a more “intimate” fashion via videos. When these homes sell faster, it makes the possible acquisition of a bridge loan to buy the desired new property unnecessary, a huge cost-savings move.

While some production companies are offering three-minute Hollywood-like movies complete with actors for high-priced, upscale properties, sellers can have a short video made that is within their budget. Real estate videos can speed up the process of acquiring a buyer while conditions remain favorable in competitive marketplace.

“Explainer” videos: A modern marketing trend

The emerging trend of using short, animated “explainer” videos present a company’s idea, product, or service in an easy to understand, clear, and entertaining fashion.

Explainer videos combine the latest marketing techniques, such as: kinetic typography, animated characters, motion graphics, white board animation, stop motion, as well as other media such as photography and video.

However, the goal of explainer videos remains the same: packaging ideas, products and services in a single format that uses clear language and entertaining visuals without taking up too much time (about one to two minutes).

Benefits of explainer videos include: organic SEO boost, higher conversion rates, lower bounce rates on web pages, and increased email click-through and ROI.

If you are looking to use this widely used venue to communicate your message, the 2-D animation and characters are more cost effective when compared to their 3-D counterparts.

In short, explainer videos have become an art form that many companies have learned gets them noticed over their competitors in a way that can be cost effective and fun.

Click here to view one of our recent explainer video samples.



Drone aerial photography, videography now a new and affordable marketing tool

Real estate and property agents are finding out that getting those truly unique shots of buildings and land is now available through drone technology.

Whether it’s lakefront and agricultural plots or a series of unique viewpoints of a home or office buildings, agents are now capturing high resolution photos and video in small, camera-equipped miniature aircraft that include small, stable helicopters.

For many property agents, the drones are allowing them to capture the buyer’s attention by getting images that include unique views of all angles, simply by changing the drone’s trajectory.

While the ceiling limit is currently 400 feet according to the FAA, these restrictions don’t keep the aerial photographers/videographers from standing out from their competition, especially where large plots of land and hard to sell corporate properties are involved.

Follow the link below to view aerial drone footage

Why HDR for product photography?

High Dynamic Range, or HDR (imaging), involves a set of techniques that can bring out the “wow factor” in your product photographs.

One of the biggest reasons why HDR should be used for product images, for example, involve giving that product a unique look that is simply not achievable without this methodology.

Through the use of HDR, a series of photos are combined, and the result is something we humans would never ordinarily see, giving you an extraordinary and unique look. It is, however, important to maintain a natural balance and apply HDR in a tasteful way that doesn’t overwhelm the viewer.

The success of HDR’s use in photography depends on the light intensity, with Dynamic Range measured in EV(exposure value) between the variances in the brightest and darkest areas of the photographs.

By blending several digital images into one will render a stunning look for your product that involves a whole range of reflected light values that our eyes can’t combine or imagine on their own.

HDR can be used for many applications including real estate. Properties and interior shots look more attractive and sell better with the enhanced lighting and detail that HDR provides. Shooting HDR in-camera can generate quality images and is a great time-saving option when the photographer needs to produce a high volume of photos.