Drone aerial photography, videography now a new and affordable marketing tool

/0 Comments/in /by

Real estate and property agents are finding out that getting those truly unique shots of buildings and land is now available through drone technology.

Whether it’s lakefront and agricultural plots or a series of unique viewpoints of a home or office buildings, agents are now capturing high resolution photos and video in small, camera-equipped miniature aircraft that include small, stable helicopters.

For many property agents, the drones are allowing them to capture the buyer’s attention by getting images that include unique views of all angles, simply by changing the drone’s trajectory.

While the ceiling limit is currently 400 feet according to the FAA, these restrictions don’t keep the aerial photographers/videographers from standing out from their competition, especially where large plots of land and hard to sell corporate properties are involved.

Follow the link below to view aerial drone footage

http://www.youtube.com/watch?v=FUzonYyvEFk

Why HDR for product photography?

/0 Comments/in /by

High Dynamic Range, or HDR (imaging), involves a set of techniques that can bring out the “wow factor” in your product photographs.

One of the biggest reasons why HDR should be used for product images, for example, involve giving that product a unique look that is simply not achievable without this methodology.

Through the use of HDR, a series of photos are combined, and the result is something we humans would never ordinarily see, giving you an extraordinary and unique look. It is, however, important to maintain a natural balance and apply HDR in a tasteful way that doesn’t overwhelm the viewer.

The success of HDR’s use in photography depends on the light intensity, with Dynamic Range measured in EV(exposure value) between the variances in the brightest and darkest areas of the photographs.

By blending several digital images into one will render a stunning look for your product that involves a whole range of reflected light values that our eyes can’t combine or imagine on their own.

HDR can be used for many applications including real estate. Properties and interior shots look more attractive and sell better with the enhanced lighting and detail that HDR provides. Shooting HDR in-camera can generate quality images and is a great time-saving option when the photographer needs to produce a high volume of photos.